Within the ever-evolving field of digital marketing, few professionals have carved out a niche quite like Randy Rohde. Leading the charge as founder of The News Guy and 38 Digital Market, Rohde has built a reputation as a widely respected PR expert who empowers brands build authority, climb to the top of search results, and get featured on over 900 media outlets.
An Unconventional Path to PR Expertise
Rohde's road to success has been far from traditional. With educational credentials from schools such as Michigan Ross, he began his career in retail operations — running national retail stores, handling multi-unit management, and eventually directing operations for two national retail companies.
However, Rohde always had the drive to build something of his own. With a team of partners, he launched a national service provider, completed a successful sale, started another, then settled in Cleveland, Ohio, where he scaled a company to operate in five states — and sold that one too. Somewhere along the way that he found his true calling in digital marketing.
The News Guy: Strategic PR Distribution
Now, Rohde leads 38 Digital Market, a digital marketing agency headquartered in Chagrin Falls, Ohio. Via his signature brand "The News Guy," he offers a comprehensive suite of services designed to drive real results for businesses.
At the heart of his business is press release distribution, securing placements across prominent news platforms like AP News, Yahoo Finance, Benzinga, and Business Insider. In addition to PR distribution, Rohde delivers expert guest posts on prestigious platforms, SEO and local SEO strategies, authority-boosting backlink services, and PPC management.
Where PR Meets AI
One area where Rohde is particularly innovative is his pioneering approach to AI search visibility. He treats press releases as a form of strategic input for AI platforms — allowing companies to control what AI systems like Google AI Overviews, ChatGPT, and Perplexity communicate about their business. This cutting-edge approach gives businesses a distinct advantage in an increasingly AI-driven digital landscape.
A Renaissance Man of Media and Marketing
Rohde's reach goes well beyond his agency's walls. He hosts two podcasts — "Hot Off The Press," a daily show dedicated to press releases, SEO, and digital PR boasting 400-plus episodes, and "Running the Bases with Small Businesses," an interview series showcasing founders and business leaders.
As a sought-after speaker, Rohde has presented at industry conferences around the world, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital click here Unfiltered. He's also been featured on popular podcast programs such as The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
Adding yet another dimension, Rohde holds IMDB credits as a producer, actor, and director — demonstrating his ability to tell compelling stories both behind the camera and in the boardroom.
Why Businesses Trust Randy Rohde
As he's fond of saying: "Visibility without credibility is a missed opportunity." For businesses looking to strengthen their digital presence, boost their search rankings, and stay ahead of the curve, Randy Rohde and The News Guy offer a proven path forward.